We are once again turning to chocolate and candy to make Valentine’s Day sweeter this year, with 84% planning to include treats in their celebrations.
Nearly half of Americans plan to treat themselves to a box of chocolates and 92% hope to get the sweet treat for the holiday this year.
From heart-shaped chocolate boxes to conversation hearts, the classics remain popular because they feel personal, affordable, and nostalgic.
By itself, Valentine’s Day brought in $5.2-billion in retail sales last year, proving how important the day is to the broader $54-billion confectionery industry. According to the National Confectioners Association.